College textbooks are going the way of Netflix

Hubbard, dean of Columbia Business School, and O’Brien, his co-author, have spent the last three years transforming their classic textbook into a product that can only be described as “education software.” Hubbard and O’Brien worked with an editor for a year and a half to determine what material would be text, and what was better suited for video or interactives. They then spent the same amount of time testing the book on students and professors. The new, virtual version makes its debut this fall.

https://qz.com/1039404/end-of-textbooks/

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