Students often ask – “Why must we learn this?” Shmoop helps educators answer this question through its digital resources that make learning fun and relevant for students. The online resource uses relevant and current cultural points-of-reference to help students see how inspiring and useful these subjects are to their daily lives. A conversational writing tone is also used to make topics both approachable and accessible for students.
http://theinnovativeeducator.blogspot.com/2010/01/using-shmoop-to-make-learning-relevant.html