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DawsonITE is a blog devoted to Educational Technology. It's compiled by Rafael Scapin, Coordinator of Educational Technology at Dawson College in Montreal (Canada).

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Posted on 14/06/201313/06/2013 by Rafael Scapin

Skinner Marketing: We’re the Rats, and Facebook Likes Are the Reward

Our Internet handlers are using operant conditioning to modify our behavior.

http://www.theatlantic.com/technology/archive/2013/06/skinner-marketing-were-the-rats-and-facebook-likes-are-the-reward/276613/

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