Artificial intelligence is hot, but also daunting. The latest advances — known variously as cognitive computing, machine learning, and deep learning — sound complicated and expensive. And they are, despite the enormous potential they bring to the marketplace. For many companies, the price tag and the commitment of resources are too high a hurdle. And for other reasons, even a giant like Apple is facing challenges.
https://hbr.org/2016/07/how-companies-are-benefiting-from-lite-artificial-intelligence