The age of big data and advanced analytics thrusts higher education institutions into uncharted territory. Predictive analytics opens a Pandora’s box of controversial questions: What are the ethical guidelines for telling students a discouraging prediction? Would discouraging information decrease a student’s chance of completion or will it compel the student to work harder to beat the odds? Who decides what information is shared with students and when?
http://blog.blackboard.com/walking-the-line-predictive-analytics-higher-education/