Born 1996-2012. 6.8 million in Canada, 19% of the population. 59% being raised by GenX parents (which means the ‘Bank of Mom and Dad’ doors are closed). They’re comfortable with tech. They want flexible agile work environments. Top 3 priorities were: enjoy my life, find a great job, become a better person.
https://halfanhour.blogspot.com/2019/10/the-gen-z-learning-journey-from-higher.html