Posted on 14/06/201313/06/2013 by Rafael ScapinSkinner Marketing: We’re the Rats, and Facebook Likes Are the Reward Our Internet handlers are using operant conditioning to modify our behavior. http://www.theatlantic.com/technology/archive/2013/06/skinner-marketing-were-the-rats-and-facebook-likes-are-the-reward/276613/ Related Posts: 7 Ways Universities Are Using Facebook as a Marketing Tool How Google Builds Its Maps—and What It Means for the Future of Everything The 14 Biggest Technology Stories of 2010 The World Is Not Enough: Google and the Future of Augmented Realit Beyond McLuhan: Your New Media Studies Syllabus