Remember Watson, IBM’s Jeopardy champion? Because Watson heralds the emergence of “thinking machines” capable of knowledge creation that will trump today’s knowledge retrieval machines. This could be the beginning of a serious challenge to Google, whose most ambitious initiatives — from wearables to cars to aging — are funded through its thriving advertising business.
http://www.wired.com/opinion/2013/10/google-in-jeopardy-what-if-watson-beat-the-search-giant/