Amazon doesn’t understand why you don’t understand why Amazon is opening bookstores

 

Ever since Amazon opened its first physical bookstore in late 2015, there’s been a question burning through industry circles: This retail initiative can’t really be about selling good old-fashioned books. In a store. In 2017. Can it?

https://www.recode.net/2017/5/26/15698664/why-amazon-opening-book-stores-jennifer-cast