Google hasn’t been shy about pushing the Gemini AI bot into just about every app and device it can—from the Pixel 9 to your video calls—and most of the time you get the same experience when you call up the assistant. If you need a more bespoke AI bot, however, you can tailor Gemini by creating your own Gems.
https://lifehacker.com/tech/how-to-create-your-own-custom-ai-bots-in-google-gemini